Updated on July 21, 2026
Our website uses cookies to improve performance and enhance your browsing experience. Certain areas of our website also use cookies to understand more about you so that we can offer a more personalized browsing experience. By continuing to use this website, you acknowledge that we may install cookies or other similar technologies on your equipment, including your mobile device.
What are cookies?
Cookies are small files, containing a little information about your access, that are stored on your device when you visit a website. The term “cookie” can be used to describe a range of technologies, including but not limited to pixel tags, web beacons and mobile device identifiers.
These files allow the website to recognize your equipment and record your interaction with the site’s own pages. They are widely used on the web to improve the user experience, provide information to website owners and offer advanced functionality.
These cookies are sent back to the originating website on each subsequent visit, or to other sites that recognize that cookie. Cookies allow the website to recognize your device and remember important information, such as your preferences, items in the shopping cart and login data.
Why do we use cookies?
Cookies perform many different tasks, such as optimizing your navigation through the pages, remembering your preferences and personalizing your experience while browsing. They also help ensure that the ads and other content you access online are relevant to you. In addition, they are used to collect statistical data that is used to implement improvements on our website and ensure the best user experience.
How Cookies are used
BLUEPARTNER may use the following types of Cookies:
Essential Cookies – Essential cookies are necessary for the operation of the Sites and the provision of services to you, based on our legitimate interest. Without these cookies, the Sites will not work as well as we would like and we may not be able to provide certain services or features associated with them.
Preference Cookies – Preference cookies collect information about your choices and preferences, allowing our sites to remember the language, region, device used or other settings so that your experience is personalized according to these preferences. They can also be used to remember specific settings you have made on our site.
Analytical/Statistical Cookies – Analytical cookies collect information about the use of the site, allowing us to improve its operation. Analytical cookies, for example, show us which are the most popular pages on the site, how much time is spent on each page, users’ difficulties in navigation and other analytical data. This information helps us continuously improve the performance and usability of our site.
Advertising/Marketing Cookies – Advertising cookies are used for marketing purposes, allowing the targeting of the ads that appear to you based on your interests. The goal is to make advertising content more relevant to you, improve reporting on campaign performance and avoid displaying repetitive ads.
Functional Cookies – Functional cookies adjust the site to third-party services, such as links to your social media profile, comments, chatbots, etc.
Within these categories, cookies can be classified as “session” or “persistent” cookies. “Session” cookies are temporary and, once you close the browser window, they will be deleted from your device. “Persistent” cookies, on the other hand, remain on your device until their expiration date, or until you delete them, and are used by the site to recognize your device on your subsequent visits.
Do we use third-party cookies?
Some cookies we use belong to other companies that provide services on our site, such as analytics tools or social media plugins, like Google Analytics. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click and how long you stay connected to our sites.
What other tracking technologies do we use?
We may also use web beacons (including conversion pixels) or other technologies for similar purposes, and we may include them on our sites, in marketing email messages or in our newsletters and affiliate websites, to determine whether the messages were opened and whether the links were clicked. Web beacons do not install information on your device, but they can work together with cookies to monitor site activity. Conversion pixels are small pieces of code located on a particular web page that are altered when someone visits the page, resulting in an increase in the conversion count.
What if I don’t want cookies?
By using our site, you agree that we may use cookies on your device. On your first visit, a “cookie banner” will appear informing you about the use of cookies on our site. The settings regarding the use of cookies can be changed in your browser. Consult your browser’s help section for information on how to change cookie settings. Remember that disabling cookies may negatively affect the functionality of certain features on our site.
If you have any questions about this Cookie Policy, please contact us via email: dpo@bluepartner.com.br[1]
Cookies we use on our site:
ESSENTIAL COOKIES
| Name | Provider | Purpose | Duration |
| wordpress_test_cookie | bluepartner.com.br | WordPress – checks whether the browser supports cookies before setting up any session on the site. | Session |
| moove_gdpr_popup | bluepartner.com.br | LGPD Cookie plugin (Moove) – stores the user’s cookie consent preferences. | 1 year |
| PHPSESSID | bluepartner.com.br | Maintains the user’s session on the PHP server, necessary for the operation of forms and restricted areas. | Session |
| wordpress_logged_in_* | bluepartner.com.br | WordPress – authenticates the logged-in user and keeps their session active in the administrative area. | 2 days |
| wp-settings-* | bluepartner.com.br | WordPress – stores individual interface preferences of the authenticated user in the dashboard. | 1 year |
PREFERENCE COOKIES
| Name | Provider | Purpose | Duration |
| pll_language | bluepartner.com.br | Polylang plugin – stores the language selected by the user (PT, EN or ES) to personalize the browsing experience. | 1 year |
ANALYTICAL COOKIES
| Name | Provider | Purpose | Duration |
| _ga | bluepartner.com.br | Google Analytics – registers a unique ID to generate statistical data about the visitor’s use of the site. | 2 years |
| _ga_# | bluepartner.com.br | Google Analytics 4 (GA4) – collects data on the number of visits and the dates of the first and last visit. | 2 years |
| _gid | bluepartner.com.br | Google Analytics – registers a unique session ID to generate statistical data on site usage. | 1 day |
| _gat | bluepartner.com.br | Google Analytics – controls the rate of requests sent to the server to prevent overload. | 1 day |
| collect | bluepartner.com.br | Pixel – sends data to Google Analytics about the visitor’s device and behavior. | Session |
MARKETING COOKIES
| Name | Provider | Purpose | Duration |
| _fbp | bluepartner.com.br | Meta (Facebook) Pixel – used to deliver advertising products and third-party real-time bidding. | 3 months |
| _fbc | bluepartner.com.br | Meta (Facebook) Pixel – stores the ad click parameter (fbclid) for conversion tracking. | 2 years |
| fr | facebook.com | Facebook’s main cookie used for delivery, measurement and improvement of ad relevance. | 3 months |
| li_fat_id | bluepartner.com.br | LinkedIn Insight Tag – cross-device tracking identifier for conversion measurement. | 30 days |
| UserMatchHistory | linkedin.com | LinkedIn – used for conversion tracking and matching of custom audiences. | 30 days |
| AnalyticsSyncHistory | linkedin.com | LinkedIn Insight Tag – stores information about the synchronization of LinkedIn analytics data. | 30 days |
| li_sugr | linkedin.com | LinkedIn – collects user behavior data for ad targeting. | 3 months |